http://www.rawstory.com/rs/2011/03/24/anti-marriage-equality-rally-overwhelmed-by-student-counter-protest/
"The Brown Daily Herald reported that the rally quickly attracted the attention of local Brown University students, who organized a counter-protest using Facebook, text messages, and emails. The students carried makeshift signs and handed out rainbow flags and pins."
Here's a case where students saw a need, organized quickly and out protested the original group! ICA at its finest.
Internet Collective Action is people organizing in a nonhierarchical manner to accomplish a particular goal. The reward is in the doing, and how much or how little anyone participates is completely voluntary, depending on their abilities and commitment to the goal. By this process amazing things can be accomplished. ICA will grow so long as the Internet is free. http://www.lisamcpherson.org/pc.htm is an example of ICA.
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