What's this called, Crowd Nicing?

http://usnews.msnbc.msn.com/_news/2012/06/20/12323893-vacation-of-a-lifetime-pledged-for-bus-monitor-bullied-in-viral-video?lite

"Karen Klein, a school bus monitor of Greece, N.Y., depicted being verbally bullied in a video gone viral, may have the last laugh.

By late Wednesday on the fund-raising site indiegogo.com, nearly 4,400 donors had pledged almost $85,000 in a campaign called 'Lets Give Karen – The bus monitor – H Klein A Vacation.'"

So this is just a bunch of people on reddit.com who mostly don't even know each other, who find someone they don't know that has had a rough time, and they help that person.  For no particular reason.  THIS NEEDS A NAME!  I propose it be called "Crowd Nicing."