http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147064&nid=124953
I think the point of this article is that Internet social media is not a good business model. I think I'd agree with that. Social media is people talking to each other. What happens if you try to stick an ad into the conversation? Probably, no one notices the ad except as a distraction.
Nice quote here though:
'As one Cairo activist put it: "We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world." I also use a hammer, wrench and screwdriver to build a table. The point being: without the will of the people, the tools are meaningless. The value is in the end result, not the tools.'
Internet Collective Action is people organizing in a nonhierarchical manner to accomplish a particular goal. The reward is in the doing, and how much or how little anyone participates is completely voluntary, depending on their abilities and commitment to the goal. By this process amazing things can be accomplished. ICA will grow so long as the Internet is free. http://www.lisamcpherson.org/pc.htm is an example of ICA.
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