http://news.bbc.co.uk/2/hi/programmes/from_our_own_correspondent/9470481.stm
"The government's old-fashioned effort to control the media coverage has been outflanked by a sassy opposition that has shaped what the PR experts would call 'the narrative.'"
Syrians with hidden video cameras and savvy methods for circumventing government censorship have managed to shape world opinion of the crackdown in Syria with direct evidence of the atrocities happening. I don't know if this is some sophisticated organized journalistic group, or a spontaneous grassroots effort. It at least gives the world a view of what is happening that would otherwise never be known.
Internet Collective Action is people organizing in a nonhierarchical manner to accomplish a particular goal. The reward is in the doing, and how much or how little anyone participates is completely voluntary, depending on their abilities and commitment to the goal. By this process amazing things can be accomplished. ICA will grow so long as the Internet is free. http://www.lisamcpherson.org/pc.htm is an example of ICA.
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