http://www.avaaz.org/en/
"Avaaz empowers millions of people from all walks of life to take action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change. Our model of internet organising allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force."
Here's an article about them in the Guardian.
"While most of Avaaz's projects are initiated by the staff themselves, every few days they survey a random collection of 10,000 members to ask them which campaigns they want to prioritise. They also monitor constantly online statistics that reveal which campaigns are attracting most interest among members, enabling the membership itself to chose the network's focus."
Internet Collective Action is people organizing in a nonhierarchical manner to accomplish a particular goal. The reward is in the doing, and how much or how little anyone participates is completely voluntary, depending on their abilities and commitment to the goal. By this process amazing things can be accomplished. ICA will grow so long as the Internet is free. http://www.lisamcpherson.org/pc.htm is an example of ICA.
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