http://www.avaaz.org/en/about.php
"Today, thanks to new technology and a rising ethic of global
interdependence, that constraint no longer applies. Where other global
civil society groups are composed of issue-specific networks of national
chapters, each with its own staff, budget, and decision-making
structure, Avaaz has a single, global team with a mandate to work on any
issue of public concern--allowing campaigns of extraordinary
nimbleness, flexibility, focus, and scale.
Avaaz's online
community can act like a megaphone to call attention to new issues; a
lightning rod to channel broad public concern into a specific, targeted
campaign; a fire truck to rush an effective response to a sudden, urgent
emergency; and a stem cell that grows into whatever form of advocacy or
work is best suited to meet an urgent need. "
Larger non-profits, governments, and others can make collective action easier by forming a helpful environment. This is happening more and more.
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