http://www.bbc.co.uk/news/world-middle-east-13168276
"Just like the revolutions in Egypt and Tunisia, the protests in Syria are a grassroots movement, with no real leaders but with a number of prominent activists who keep things going."
This article talks about some of the online activists in Syria and how they communicate information on a more national level, while locals organize their own protests. Facebook played an important part in getting the protests going, but "but now Facebook is really just 1% of the movement," said one of the activists.
Again, there is no hierarchy, just people doing what they can locally or online.
Internet Collective Action is people organizing in a nonhierarchical manner to accomplish a particular goal. The reward is in the doing, and how much or how little anyone participates is completely voluntary, depending on their abilities and commitment to the goal. By this process amazing things can be accomplished. ICA will grow so long as the Internet is free. http://www.lisamcpherson.org/pc.htm is an example of ICA.
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